About Us:

Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, MTV Networks, Martha Stewart Living Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and its own SeenON!® (www.SeenON.com), the definitive online shopping destination for products seen on screen.

JOB DESCRIPTION:
The Manager, Search Marketing will be responsible for search engine marketing efforts for the organization. This highly motivated person will be data driven with an ability to drive search campaigns and improve program effectiveness. This person will be the primary contact for identifying and resolving SEM challenges, own all search performance metrics and strategy and be expected to achieve/exceed search goals within budget.

Responsibilities:

• Manage overall paid search campaign strategy and implementation across multiple search engines, as well as technology partners, such as Onmiture and eSearchVision, among others
• Thought leader within the search space and on the forefront of the latest developments
• Manage a small team and coordinate with internal teams
• Manage account structure, keyword expansion, ad copy analysis, bid strategy, etc.
• Oversee media-spend budgets, keyword list-management, gross margin and profitability of SEM
• Conduct keyword and ad copy research to produce optimal click through rates
• Research, identify and establish partnerships with contextual networks for interactive placement
• Continually leverage new tools and industry best practices to ensure peak performance for SEM and SEO
• Complete management of paid search campaigns; generating ranking reports, conducting site audits, handling client concerns, etc.
• Test and execute web site and landing page improvements through A/B and multivariate performance tests
• Utilize bid management tools and data modeling to maximize the effectiveness of campaigns
• Compile monthly and quarterly analysis by store
• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
• Keyword analysis, conversion % analysis, non-converting spend reporting, search query reports, etc.
• Provide recommendations to increase effectiveness and efficiency by leveraging analytic insights
• Manage to a monthly forecast and budget
• Exhibit strong communication skills to effectively present strategic and tactical plans to clients, staff and internal teams

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Requirements:

• • Bachelor’s degree in marketing, advertising or communications
  • 5+ years search marketing and PPC experience, preferably with experience in e-commerce websites and the entertainment industry.
  • Proven track record with search optimization tactics, bid management rules and search data-driven analysis and strategy for large and complex SEM campaigns.
  • Outstanding analytical skills, extremely detail oriented with strong organizational and prioritization skills.
  • Excellent written and oral communication skills, problem-solving skills and strong interpersonal skills with the ability to effectively work and lead cross-functionally and resolve issues quickly and effectively.
  • Strong program management and skills to manage multiple projects in a fast paced environment
  • Expert in MS Excel and demonstrated experience using web analytics and metrics to gain insights and drive business decisions.